Skills development 5th November 2010

I have gained an understanding of what a shutter speed is. I understand that the longer I leave a shutter speed open, I will collect more light. The picture of the lights I used a a slow shutter speed, to create  a unique style. The photo of the lorry, I have used a faster shutter speed, however, it did not turn out as i hoped. The reason for this could be that i didnt keep the shutter speed open long enough to allow more light for a better, less blury picture.  Knowing my mistakes, when i come to my unit 3 production, i will be able to produce work at a better standard. Now that I have had experince with a camera, future work sould also be at a better standard. I believe that using the camera more in the future will improve my photo taking abilities in terms of qulaity and time. This is what i will have to do to develop my skills furthur.

Inticial Skills Audit

AS Media Production

Technical Skills Audit Print Production

Name: Scott Carter                        Tutor group: 2.35                Date: 24/09/2010

Photographic Skills

Which of the following photographic features/equipment have you used on a camera before:

Feature	Yes	No	Comments if yes – where have you completed this skills and to what level
Manual Focus features		No
Shutter Speed		No
Aperture control		No
ISO Control		No
A tripod	Yes		Used many times at school. Have an understanding of setting it up and connecting camera to it
External flash	Yes		Used automatically when a photo has been taken
Self timer facility		No
Light meter		No
Composition grids		No

Photoshop Skills

Which of the following features of Photoshop have you used before:

Feature	Yes	No	Comments if yes – where have you completed this skills and to what level
Have you aver used Photoshop ever before?	Yes		Recently at college and used many tools on it
Text control	Yes		Used again at college when creating poster
Filters		No
Brushes	Yes		Used at college to create styles on posters.
Layers	Yes		Understand how to go from one layer to another and how to get rid of them. Used during college.
Opacity control		No
Shape creation		No
Brightness and contrast control	Yes		Used in college to create sharper, better colours
Gradients	Yes		Used during college to create better styles etc
Load selection features
Feathering		No
Colour curves adjustment		No
Resolution setting control		No
Magnetic lasso, polygon lasso tool		No
Cropping tool	Yes		Used in college to get rid of irrelvent parts of an image to create a more focused picture.
Clone tool		No
Retouch tool		No

Introduction Project

Photographic storyborad

Evaluation write up

Having used Photoshop for the first time, I have been able to create an interesting poster using many tools provided. My understanding of Photoshop has advanced my capabilities and increased my imagination. Using the cameras also developed my photography skills as I am now able to take photos at better angles and at a higher quality due to the knowledge of specific camera shots and the focused zoom on the camera.

I am progressing comfortably and feel much more confident of using the photo shop and camera without any assistance. However, I need to learn how to use other tools on Photoshop, but with the camera, it’s just a case of holding it steadier to get better quality photos.

Before I re-branded my product, I think the target audience would have been people middle aged up over (around 35 – 90). The product would have more likely been targeted to males due to the intense and distinctive taste. The packaging of the product was very dark (the glass jar itself was black) and the use of bold writing and non feminine colours suggests a more male product.

Having re-branded it, the target audience are now students and young adults (ages 16 – 24) but the gender remains the same as the physical appearance of the product hasn’t changed and the photographic story board contained photos of male people.

The use of a comical storyline for the photographic storyboard I think would get people’s attention. The final print poster I created would most definitely engage my audiences’ attention as I kept it simple by having big bold texts making it eye catching. The use of black and red for my font gives a dangerous feel and people aged 16-24 are more likely to take notice because of that.

Everything for my product I have done has worked. My photographic storyboard was much better than I expected and my final print poster was what I was expecting, so I’m impressed with the results. If I were to improve any part of my product, it would be to be more careful when cutting my image out of the whole image as the bottom of the marmite jar is a bit of a mess.

I think I have managed to create a product for my target audience of people aged 16-24 successfully. I do not think there is anything that needs to be improved upon and perhaps the end results were even better than expected.

In conclusion, I have managed to successfully create a photographic storyboard and a final print advertisement to suit my target audience. I’m impressed in how my skills have developed dramatically by using photo shop and great quality camera. The only thing I would change if I were to do this or a similar project again is managing my time as it created problems because I was focusing too much on everything at the same time that created confusion and stress.